Why we should avoid settling for less in life
NVIDIA and the Danger of Settling Too Soon I am not expecting many readers of SIMPLY BETTER LIVING to start a semiconductor company this week. Nevertheless, the extraordinary story of NVIDIA has something to say to all of us, especially those reaching an age when life is supposedly meant to be settling down. NVIDIA began in 1993 when three engineers met in a booth at a Denny’s restaurant in California. They believed that computers were going to become increasingly visual and that this would require a new kind of technology. It was a bold idea. Unfortunately, their first attempt was based on the wrong technology. The wider computer industry moved in a different direction, their expensive new product became almost useless and the young company came dangerously close to collapse. Even its important contract with the Japanese gaming company Sega was built around the wrong system. This is where the story becomes particularly interesting. Jensen Huang, NVIDIA’s chief executive, told Sega th...